Work directly with Dave Hobbs, an Australian SEO consultant with 26+ years of experience helping ecommerce websites improve product visibility, category rankings, technical SEO, Google Merchant Centre performance and organic revenue.
Ecommerce SEO goes far beyond writing category content. I go the extra mile across product data feeds, Google Merchant Centre, organic shopping visibility, product carousels, deep categorisation, structured data, internal linking, indexation and everything in between.
Clean, accurate and error-free product data feeds prepared for Google Merchant Centre and shopping visibility.
Improve eligibility for organic shopping results, product carousels and product-led search discovery.
Build category, collection and product structures that match search intent and support scalable organic growth.
Connect technical fixes, product data, content and internal links to sales, conversions and measurable ROI.
Send through your store, platform, product range and current SEO goals. I’ll review where better organic visibility and product discovery may be possible.
Strong ecommerce SEO requires more than rankings for a handful of category pages. Your products need clean data, structured feeds, indexable pages, logical collections, optimised metadata, internal links, schema and search-friendly pathways from discovery through to checkout.
Review product data, feed quality, product titles, descriptions, categories, identifiers, image quality and Merchant Centre errors.
Prepare and refine product feeds so inventory can be distributed cleanly into Google surfaces without avoidable data issues.
Improve product eligibility for free listings, organic shopping placements, visual product results and product carousel opportunities.
Optimise category and collection pages around commercial intent, product depth, metadata, headings, copy and internal linking.
Improve product titles, descriptions, schema, images, reviews, availability, variants and related product pathways.
Fix crawl issues, duplicate URLs, faceted navigation, canonical tags, thin pages, sitemap issues and indexation problems.
For ecommerce websites, product data is not just a backend feed. It directly influences how products appear across Google surfaces, shopping results, image-led discovery, product snippets and organic search features.
Clean product data helps Google understand what you sell, who it is for, whether it is available, how it should be categorised and when it should be displayed to potential buyers.
The goal is to build a stronger ecommerce search system from the product feed through to category architecture, technical SEO, content depth, internal linking and conversion pathways.
Review your store, product feeds, Merchant Centre, category structure, technical SEO and organic visibility.
Identify product groups, category gaps, buying intent, collection opportunities and priority revenue pages.
Improve feeds, product data, categories, metadata, schema, internal links, indexation and technical foundations.
Track rankings, product visibility, organic shopping impressions, clicks, revenue and assisted conversions.
Different ecommerce platforms create different SEO challenges. I review the store, the product catalogue, the feed structure and the customer journey to identify what will improve visibility and revenue.
Improve collections, products, themes, internal links, product feeds, metadata, schema, apps and Google Merchant Centre setup.
Optimise WordPress ecommerce architecture, product categories, attributes, indexation, schema, feeds and plugin configuration.
Support more complex catalogues, faceted navigation, enterprise category structures, crawl efficiency and product indexing.
If your products are not appearing properly across Google Search, Shopping, product carousels or organic results, the issue may sit inside your product data, category architecture, technical SEO or Merchant Centre setup.
Request an Ecommerce SEO Review